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Head of Sport Jochen Schneider Doubles Down on Red Bull Way

photo by Matt Kremkau

Red Bull have been known for doing things their way in MLS since the company took over the Metrostars in 2006 but it has been most prominent in the last decade when the team shifted from a superstar model to one of youth and development. The one thing that has stood consistent over that time is the team's lack of success. Whether with superstars or homegrown players, New York Red Bulls have become synonymous with losing big games.

"It's about momentum," said new Head of Sport Jochen Schneider when it comes to lack of playoff success. "It's about luck. Then you have to be there at the right point of time and then you have to prepare for those games. Unfortunately the track record in the last playoff games haven't been the best one."

Acknowledgement in the team's shortcomings with regard to the MLS Cup Playoffs is a breath of fresh air. The team has seemingly touted it's abilities in the regular season while ignoring the fan frustration that comes with over a decade of playoff failure. While luck does play a part, it feels as if New York has lacked in preparation as well.

Schneider intends to change that narrative when he spoke to the press on Saturday before the team's draw against FC Cincinnati. While New York has spent more money on players of late, a frustration in the lack of goals has many wondering why more players aren't coming in to fill a very obvious need. 

While it is frustrating there is also method to the madness. Red Bull has found that doing it their way has kept costs down but at a sacrifice. Still, they and Schneider have no intention of changing their strategy.

"We do it our way," said Schneider. "We don't copy any other club and we do it our way, the Red Bull way and we are convinced that this is the right one."

Schneider will have this off-season to show whether or not he can help give head coach Gerhard Struber the tools necessary to be comeptitive. The transfer window is now closed for MLS, meaning the team will have to go with what they have. There are reinforcements arriving in Tyler Pasher and Elias Manoel which Schneider says is his top priority.

"It's up to the staff, the coaching team and the players to bring the performance on the pitch. I am there to support and to help."


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