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Red Bulls Announce Fan Experience Improvements


by Garry Redman

On top of the theme nights announced this season, something new has been added the next time the season ticket holders and supporters step inside The Cathedral...

The state-of-the-art LED lighting system at Red Bull Arena will provide higher on-field light levels for enhanced visibility and safety and introduce new entertainment features that heighten the overall experience for spectators.  

Built around Musco's Total Light Control—TLC for LED™ technology, the new system is designed to provide exceptional playability and uniformity while minimizing glare. Cleaner, whiter light will elevate the broadcast quality for fans watching around the world. 

Color-changing fixtures and Show-Light® Pro entertainment technology will allow the Red Bulls to wash the stadium in different colors and synchronize light shows to music, heightening the fan experience during goal celebrations, player introductions, and other big moments.

If you have no idea what this means, click here to see a demonstration: 

In addition to the light show, they have invested in a new Arena Services Event Day Team that will handle ticket-taking and concourse issues for guests.

They will be implementing 11 Mashgin checkout units to significantly improve transaction times (AI-powered self-checkout) in the following locations: 

1.       Five at Bodega

2.       Three at Concession stand 115

3.       Three at Beer Market Grab & Go section 114

NEW concession food items are being offered (more info to come, and the FanFare Feb 22 event at RBA will have some of the food)

They will also offer a NEW season-long 32oz souvenir cup. Price $42.99 (This is an excellent value over 17 matches). And a NEW signature cocktail named "Fully Charged" will be available at the Audi Club & Bulls Corner. 

Plus, there is a "street to seat" experience, further enhancing the fan experience from arriving at Red Bull Arena with enhanced CrossBar and BULLevard programming and elevated game presentation throughout the match.

The 2024 home opener will be on March 9, 2024, against FC Dallas. Kickoff scheduled at 7:30pm EST

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